Summary of Qualifications

12+ years of experience helping clients achieve sales and marketing goals by developing successful digital marketing campaigns and long-term SEO strategies. B2B and B2C professional with significant start-up, software and agency experience. Achieves quick wins while focusing on stable SEO practices.

KEYWORD RESEARCH: Use online tools and analyze SERPs to identify short- and long-tail relevant, high volume keywords to use as the focus for content pieces and webpages to increase organic search traffic and number of keywords sending traffic.

CONTENT CREATION: Develop themes for blog posts, videos, infographics, how-to/definitive guides and slide decks to further increase organic traffic, using keyword research and competitive analysis, and work with writers and designers to carry out direction from concept to final release.

LINK BUILDING: Strategize outreach plan that acquires links to highest converting webpages and blog posts, by identifying industry influences and working with them to acquire backlinks, social mentions, guest blog posts, and sponsorship and discount opportunities, that led to an increased link profile and domain authority.

LANDING PAGE OPTIMIZATION: Create A/B and multivariate tests for landing pages in top performing ad groups and highest converting webpages, tracking data from lead to sale to identify the best performing combinations, resulting in increased leads, sales and conversion rate.


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Professional Experience

Director of SEO, January 2022 — July 2022
Abt Electronics, Glenview, Illinois

Oversee search marketing department. Build divisions of organic search to ensure each channel grows efficiently.


Director of SEO, December 2020 — December 2021
All Campus, Chicago, Illinois

Cultivate strong relationships with clients, critical industry partners and vendors. Assess and quantify new business opportunities, and advise on RFPs as subject matter expert and strategist.


SEO Manager, December 2017 — December 2020
All Campus, Chicago, Illinois

Developed and execute strategies to increase quality organic traffic for client websites. Acquired top search prominence for high-intent keywords.


SEO Specialist, July 2014 — December 2017
All Campus, Chicago, Illinois

Hired to manage revenue-share and fee-for-service clients, including paid search campaigns and organic websites. Within 2 years, I was promoted to SEO Manager.


SEO Manager, January 2011 — July 2014
Web Developer, June 2009 — December 2010
SurePayroll (a Paychex business), Glenview, Illinois

Responsible for increasing traffic, leads and customers through the organic channel. Combined efforts included managing content team to increase blog posts, working alongside media buys to add backlinks and continuously optimizing on-site content.


Technical Skills


Education

Bachelor's in Communication
Northern Illinois University, Dekalb, Illinois


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