Matt Boehler

Chicago, IL
twitter: @matthewboehler

Summary of Qualifications

Eight years of online marketing experience optimizing organic growth and developing content for online businesses that result in increased organic traffic, increased organic lead and sale conversion rate, higher rankings for top converting keywords, increased volume of organic keywords sending traffic and improved usability.

KEYWORD RESEARCH: Use online tools and analyze SERPs to identify short- and long-tail relevant, high volume keywords to use as the focus for content pieces and webpages to increase organic search traffic and number of keywords sending traffic.

CONTENT CREATION: Develop themes for blog posts, videos, infographics, how-to/definitive guides and slide decks to further increase organic traffic, using keyword research and competitive analysis, and work with writers and designers to carry out direction from concept to final release.

LINK BUILDING: Strategize outreach plan that acquires links to highest converting webpages and blog posts, by identifying industry influences and working with them to acquire backlinks, social mentions, guest blog posts, and sponsorship and discount opportunities, that led to an increased link profile and domain authority.

LANDING PAGE OPTIMIZATION: Create A/B and multivariate tests for landing pages in top performing ad groups and highest converting webpages, tracking data from lead to sale to identify the best performing combinations, resulting in increased leads, sales and conversion rate.

Professional Experience

SEO Manager, July 2014 — present
All Campus, Chicago, Illinois

SEO Manager, January 2011 — July 2014
Web Developer, June 2009 — December 2010
SurePayroll (a Paychex business), Glenview, Illinois


Freelance Consultant, December 2011 — present


Technical Skills


Bachelor's in Communication, August 2002 — May 2008
Northern Illinois University, Dekalb, Illinois

Last updated: 07/27/2017